Maximising Profits: How NDC Fare Customization Benefits Airlines and Agents
The New Distribution Capability (NDC) standard, pioneered by the International Air Transport Association (IATA), is transforming the airline industry in ways that benefit both airlines and travel agents. By enabling a new level of customization in fare offerings, NDC is giving airlines more control over their inventory and creating additional profit opportunities. Likewise, travel agents benefit from NDC’s ability to provide a richer selection of options for customers, allowing them to offer highly personalised services and, in turn, boosting their own profitability. Let’s dive into how NDC fare customization is reshaping the travel industry and how both airlines and agents can maximise profits through this innovative system. 1. Increased Revenue Opportunities Through Personalized Upselling One of the hallmarks of NDC fare customization is the ability to provide tailored upsells at point of sale. Airlines can now offer personalised upsells — including extra b...